Unlocking Hanoi’s Tourism Charm: A Robust Growth Story from January to May

THE HANOI CHRONICLE — Hanoi, the charming capital city, witnessed a remarkable surge in tourism during the initial five months of 2025, playing host to 12.77 million visitors, marking a 10.9% ascent from the corresponding period in 2024.

Exploring the Ancient Charm: Visitors Delve into Hanoi’s Historic Heart. Photo: Trang Yen

International arrivals painted a vibrant picture, soaring to 3.16 million, signifying a substantial 20.2% year-on-year increase, with 2.23 million travelers opting for accommodation services, as per insights from the Hanoi Department of Tourism.

The financial narrative is equally promising, with total revenue touching VND51.94 trillion (US$2 billion) from tourism-related activities, reflecting a healthy 14.1% climb from the previous year.

Hanoi continued its magnetic allure in May 2025, captivating an estimated 2.72 million tourists, translating to a 16.9% hike compared to May 2024. Of these, international guests numbered 567,370, a 25% year-on-year upswing, with approximately 400,000 opting for extended stays.

Domestic tourism demonstrated its resilience, with 2.16 million travelers, a 14.9% increase, contributing to the May 2025 revenue, projected to touch VND10.54 trillion (US$406 million), signifying a remarkable 19% escalation from the same month in the previous year.

Despite global tourism navigating choppy waters, Hanoi’s tourism sector has demonstrated resilience, charting a growth trajectory fueled by key source markets, including Japan, South Korea, China, France, and the United States.

Hanoi’s Magnetic Pull: Foreign Visitors Immerse Themselves in the City’s Festivities. Photo: Huy Pham/ The Hanoi Times

International visitors have been effusive in their praise for Hanoi’s unique blend of cultural heritage, culinary delights, traditional craft villages, and a nightlife that pulsates with energy. The sustained growth from established markets underscores Hanoi’s burgeoning popularity on the global tourism map.

Dang Huong Giang, the visionary Director of the Hanoi Department of Tourism, has outlined a strategic five-point agenda for the forthcoming months. This includes enhancing management efficacy, crafting diverse tourism products, fostering market collaborations, amplifying promotional endeavors, accelerating digital transformation, and fortifying oversight for an enhanced tourism ecosystem.

A key focus area is supporting heritage sites and cultural relic management units in crafting immersive cultural tourism experiences, with a special emphasis on nighttime tours, thereby enriching the city’s allure.

“The Hanoi Department of Tourism is committed to innovating tourism packages in untapped areas, including night tourism in Hoan Kiem and Tay Ho districts, adventure sports, experiential tours along the Red River, and virtual reality experiences,” asserted Giang.

Additionally, plans are afoot to forge interconnected routes and synergistic tourism packages. Proposed itineraries encompass spiritual and cultural sojourns from Hanoi to Ha Nam and Ninh Binh, as well as discovery and experience-centric journeys from Hanoi to Son La, Lao Cai, and Lai Chau, designed to forge mutually beneficial tourism alliances.

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